In this episode of Coffee with Kate, I sit down with Joe McKay—LinkedIn ghostwriter and personal brand strategist—who went from earning $500 for his first post package to building a thriving six-figure business in under two years. Joe shares his no-fluff approach to creating LinkedIn content that actually resonates (not just performs), and why helping clients sound like themselves is the key to standing out. If you’re tired of recycled content tips and want a refreshingly honest take on what works on LinkedIn today, tune in.

Speaking isn’t just about sharing your story—it’s a powerful marketing strategy. In this episode, Kate sits down with Toni Caruso, speaker coach and Executive Director of eWomenSpeakersNetwork, to explore how entrepreneurs can use speaking to build credibility, attract clients, and grow their business. Whether you’re new to the stage or ready to go pro, Toni shares what it really takes to get booked and make an impact.

A great headshot is more than just a photo—it’s a key part of your brand. In this episode, Kate and photographer Mandy Penn talk about how the right imagery can boost your visibility and position you as the go-to expert in your industry.