What is personal branding?
Personal Branding = Your Reputation. Building your personal brand is an effective strategy to showcase who you are, combined with your values, integrity, professional expertise, and making all of that relevant to your career.
It’s the way you stand out among your professional and industry peers, and all the noise on social media.
Whether it’s a public relations pitch to Vermont media or guiding you with tools to build your personal brand for your career or business; my Vermont roots, marketing experience, and strong business network can benefit you and your promotional goals.
I know Vermont well and understand how unique it is to market and promote yourself in our state. I’ve worked hard to develop and build solid relationships with many members of the Vermont media across all platforms: TV, radio, online, and print.
I also work on PR campaigns, which reach beyond Vermont, too. I belong to a national Solo PR association, which provides me with a vast network of connections who I work with to help get your project noticed.
Have a LinkedIn profile but don't know what to do with it?
Most people are unsure how to navigate LinkedIn much less how to write a compelling and search engine optimized (SEO) profile. I’ll show you the strategies, best practices, deeper level engagement, and how to leverage LinkedIn as a personal branding tool.
LinkedIn profile and engagement strategies are my specialties. You’ll receive more than just an optimized and enhanced profile because I work with you one-on-one to assess your overall personal brand goals (online and offline) at the same time. Having a solid profile is great but knowing how to use it to your benefit and engage on a consistent basis is critical.
I’ll help you sort it all out and make it fun at the same time. We'll strategize your LinkedIn efforts in a way that works with your schedule and work style.
Before working with a new client, I offer a complimentary phone consultation to determine what you want your LinkedIn profile to do for you.
Whether you react with enthusiasm or dread, I'll coach you for your appearance on TV, radio or for an interview by a newspaper or online journalist so you’re more than prepared.
I’ll work directly with you to focus on your talking points and delivery of your message. You’ll feel assured that you know your stuff and that you can convey the expertise you have. We’ll make sure your topic is clear, concise, and that you’re physically comfortable on camera or radio, and feel confident once the spotlight's on you.