Hey! I’m Kate Paine.
I help coaches, speakers, and service-based entrepreneurs turn their online presence into a magnet for clients, credibility, and media attention.
Hey! I’m Kate Paine.
I help coaches, speakers, and service-based entrepreneurs turn their online presence into a magnet for clients, credibility, and media attention.

Featured In:





Featured In:





You Know You’re Great at What You Do -
Now It’s Time Everyone Else Knows It, Too!
Too many brilliant entrepreneurs are hiding in plain sight and underplaying their value online and stuck in content that doesn’t convert. Whether you’re trying to land more right-fit clients, elevate your reputation, or finally feel confident about your visibility…we can help.
As a personal brand and visibility strategist with over 35 years in PR and marketing, I’ll share how I help service-based entrepreneurs develop a strong personal brand, create a standout presence on LinkedIn™, and position yourself to attract the right-fit clients and media opportunities.
If you’ve ever struggled with how to talk about yourself or what makes you stand out in a sea of sameness, I’ll show you WHY your story matters, and how it’s the foundation of your visibility, credibility, and client attraction.
How Strong Is Your LinkedIn™ Presence?
Take my short quiz to find out!
How Can We Work Together?

Personal Brand Development
We define what makes you memorable, credible, and different and then turn it into messaging that feels natural AND gets results.
LinkedIn™ Profile Optimization
(The LinkedIn™ Edge)
Your profile becomes your digital handshake and lead magnet; not a bland online resume.
Disruptive PR Strategy
(Media Impact Program)
From podcast pitching to media placements, we help you build a media presence that gives you authority and amplifies your impact.
Make Your Presence Unforgettable!
Explore how we can work together to amplify your voice, your message, and your authority.
Speaking
Looking for a speaker who brings strategy, story, and substance to the stage? Kate delivers actionable insights with warmth and wit, helping audiences elevate their visibility.
Ideal For: Women's business events, entrepreneurial conferences, leadership summits, and industry associations.


LinkedIn™ Optimization
Your LinkedIn™ profile should not read like a resume; it should work like your most powerful marketing tool and focus on you as a resource. We help transform your profile into a lead-generating, credibility-building, visibility-enhancing engine!
Perfect For: Service-based entrepreneurs, coaches, consultants, and experts ready to get seen, remembered, and referred.


Disruptive PR
Traditional PR is so yesterday. You don’t need an outdated press release; you need a compelling pitch and a personal brand that gets you noticed by the right media gatekeepers.
Best For: Entrepreneurs, coaches, consultants, and speakers who are ready to stop being the best-kept secret and become the go-to voice in their industry.


Make Your Presence Unforgettable!
Explore how we can work together to amplify your voice, your message, and your authority.
Speaking
Looking for a speaker who brings strategy, story, and substance to the stage? Kate delivers actionable insights with warmth and wit, helping audiences elevate their visibility.

Ideal For: Women's business events, entrepreneurial conferences, leadership summits, and industry associations.

LinkedIn™ Optimization
Your LinkedIn™ profile should not read like a resume; it should work like your most powerful marketing tool and focus on you as a resource. We help transform your profile into a lead-generating, credibility-building, visibility-enhancing engine!

Perfect For: Service-based entrepreneurs, coaches, consultants, and experts ready to get seen, remembered, and referred.

Disruptive PR
Traditional PR is so yesterday. You don’t need an outdated press release; you need a compelling pitch and a personal brand that gets you noticed by the right media gatekeepers.

Best For: Entrepreneurs, coaches, consultants, and speakers who are ready to stop being the best-kept secret and become the go-to voice in their industry.

Coffee with Kate Podcast

Brewing Business Brilliance...
One Conversation at a Time
Every episode of Coffee with Kate is like a conversation with your smartest (and most down-to-earth) business friend. Kate interviews entrepreneurs, thought leaders, and visibility experts who share what it really takes to stand out in business today; without losing your voice or your values.
Coffee with Kate Podcast

Brewing Business Brilliance...
One Conversation at a Time

Every episode of Coffee with Kate is like a conversation with your smartest (and most down-to-earth) business friend. I interview entrepreneurs, thought leaders, and visibility experts who share what it really takes to stand out in business today; without losing your voice or your values.
What They Say...
Check out some recent reviews of Kate and Standing Out Online:
Kate Paine has been a pivotal part of upping my visibility and credibility in my business. Her expertise and guidance to optimize my LinkedIn™ profile completely shifted how I show up on the platform. Not only does my profile reflect my brand and ME perfectly, but I have also found real traction in my connections there. As far as PR goes, Kate is truly unmatched - she has helped me land a high quality YouTube TV interview, a magazine cover, and some connections that I would not be able to get on my own! Kate is the top of what she does; there is no one like her.
I have so enjoyed working with Kate Paine, she has elevated my visibility and presence considerably. She helped me transform and optimize my LinkedIn™ profile; her brilliance truly reflected my essence, voice and value. Her PR guidance got me featured on a professionally produced YouTube TV show and multiple podcasts that align with my mission. We have also refined my speaker bios and podcast guest one-sheets. Every aspect of my visibility she has touched has positioned me with clarity and confidence. Kate has been a true partner in helping me stand out in the right way.
What They Say...
Check out some recent reviews of Kate and Standing Out Online:
Kate Paine has been a pivotal part of upping my visibility and credibility in my business. Her expertise and guidance to optimize my LinkedIn™ profile completely shifted how I show up on the platform. Not only does my profile reflect my brand and ME perfectly, but I have also found real traction in my connections there. As far as PR goes, Kate is truly unmatched - she has helped me land a high quality YouTube TV interview, a magazine cover, and some connections that I would not be able to get on my own! Kate is the top of what she does; there is no one like her.

Julie Miller Davis
I have so enjoyed working with Kate Paine, she has elevated my visibility and presence considerably. She helped me transform and optimize my LinkedIn™ profile; her brilliance truly reflected my essence, voice and value. Her PR guidance got me featured on a professionally produced YouTube TV show and multiple podcasts that align with my mission. We have also refined my speaker bios and podcast guest one-sheets. Every aspect of my visibility she has touched has positioned me with clarity and confidence. Kate has been a true partner in helping me stand out in the right way.

Betsy Clark
CEO, Coach2Strengths
Stop Hiding
in Plain Sight

This isn’t fluff.
This is foundational.
You’re not the best-kept secret for long. If you’re ready to show up with clarity, confidence, and credibility – both online and off – let’s talk about how my team and I can help.
We’ll uncover the heart of your brand, craft the story that sets you apart in a sea of sameness and build the visibility strategy to match. LinkedIn, media, content - whatever your audience is paying attention to, we’ll make sure they see you and REMEMBER YOU!
Stop Hiding
in Plain Sight

This isn’t fluff.
This is foundational.
You’re not the best-kept secret for long. If you’re ready to show up with clarity, confidence, and credibility – both online and off – let’s talk about how my team and I can help.

We’ll uncover the heart of your brand, craft the story that sets you apart in a sea of sameness and build the visibility strategy to match. LinkedIn, media, content - whatever your audience is paying attention to, we’ll make sure they see you and REMEMBER YOU!