In today’s digital age, personal branding is no longer optional.
Knowing who you are and what you bring to the people in your industry is what can truly set you apart in your online awareness strategies. It's my job to help you discover your story, amplify your message, and attract more of your ideal clients.
Meet Kate
I'm Kate Paine, the founder and CEO of Standing Out Online.
EVERYONE has a story but most people believe they don’t. And, if they do, they don’t think it’s particularly unique, compelling, and they certainly don't know how to make it relevant to their profession. You DO have a story and it’s my job to tease it out of you.
Telling your relevant story infuses your online profiles with your personality, and, along with your professional expertise, sets you apart in a crowded marketplace.
I love telling a person’s story. It’s what inspired me to pursue a journalism and communications degree and the path, which led me into my writing, communications, media and public relations career. As a journalist and a PR professional for 25 years, I know what makes a good story a great story. Let's discover yours!
Home
I’m a rarity when it comes to being a native Vermonter…it was my home since I was born until 2022. Now I’m enjoying living out West and have made Colorado my new home. Since I’m on the road a lot, it sure is easier to travel from CO than it was when I was in the northeast. Vermont is still where my roots are though.
My Values
At Standing Out Online, we are dedicated to:
Relationships: Fostering deep connections built on trust and mutual growth, ensuring our clients thrive and forge similar bonds with their own clients.
Influence: Offering unparalleled expertise, positioning our clients to become known as leaders in their marketplace.
Integrity: Championing unwavering authenticity in every endeavor, guiding our clients to do the same especially in their own marketing messages.
Innovation: Staying ahead in the dynamic world of digital marketing, giving our clients the competitive edge they deserve.
Vitality: Placing well-being at our core, highlighting its importance for both individual and business excellence.
My Vision
At Standing Out Online, we envision a digital landscape where every entrepreneur's vision and expertise are not only recognized but celebrated. We aspire to setting a new benchmark for entrepreneurial visibility.
Career Evolution
I thought I wanted to be a broadcast journalist after college but, instead, I decided I preferred to be behind the camera. I once had a video production and photography business in the early ‘90s and worked at a local cable TV station and did a lot of freelance video production for film companies for sports events in the northeast.
One of my freelance jobs included doing some photography work in the ‘90s with a special project with Range Rover. I got to work with many VIPs and was fortunate to meet the famous movie director, Francis Ford Coppola. (Photo at right.)
I was a college intern at CBS News in New York in the late ‘80s and I worked for CBS Morning News and The Evening News with Dan Rather. A life-directing experience for me, it was there that I realized I didn't want to work in corporate broadcasting but wanted to be a storyteller in other ways.
My Inner Geek
I love to do research. (From search engine keywords to tech apps, and from social media trends to pro photography using an iPhone.) And someday I'd love to do a TEDx Talk about why a person's slice-of-life story can be a game changer to stand out in a noisy marketplace.
Family
I’m a mom of two sons who surprise me each day, make me laugh, and work tirelessly on a family Christmas Tree farm. They also have a maple sugaring business with their father and make the best Vermont maple syrup on the planet!
In today’s digital age, personal branding is no longer optional.
Knowing who you are and what you bring to the people in your industry is what can truly set you apart in your online awareness strategies. It's my job to help you discover your story, amplify your message, and attract more of your ideal clients.
Meet Kate
I'm Kate Paine, the founder and CEO of Standing Out Online.
EVERYONE has a story but most people believe they don’t. And, if they do, they don’t think it’s particularly unique, compelling, and they certainly don't know how to make it relevant to their profession. You DO have a story and it’s my job to tease it out of you.
Telling your relevant story infuses your online profiles with your personality, and, along with your professional expertise, sets you apart in a crowded marketplace.
I love telling a person’s story. It’s what inspired me to pursue a journalism and communications degree and the path, which led me into my writing, communications, media and public relations career. As a journalist and a PR professional for 25 years, I know what makes a good story a great story. Let's discover yours!
Home
I’m a rarity when it comes to being a native Vermonter…it was my home since I was born until 2022. Now I’m enjoying living out West and have made Colorado my new home. Since I’m on the road a lot, it sure is easier to travel from CO than it was when I was in the northeast. Vermont is still where my roots are though.
My Values
At Standing Out Online, we are dedicated to:
Relationships: Fostering deep connections built on trust and mutual growth, ensuring our clients thrive and forge similar bonds with their own clients.
Influence: Offering unparalleled expertise, positioning our clients to become known as leaders in their marketplace.
Integrity: Championing unwavering authenticity in every endeavor, guiding our clients to do the same especially in their own marketing messages.
Innovation: Staying ahead in the dynamic world of digital marketing, giving our clients the competitive edge they deserve.
Vitality: Placing well-being at our core, highlighting its importance for both individual and business excellence.
My Vision
At Standing Out Online, we envision a digital landscape where every entrepreneur's vision and expertise are not only recognized but celebrated. We aspire to setting a new benchmark for entrepreneurial visibility.
Career Evolution
I thought I wanted to be a broadcast journalist after college but, instead, I decided I preferred to be behind the camera. I once had a video production and photography business in the early ‘90s and worked at a local cable TV station and did a lot of freelance video production for film companies for sports events in the northeast.
One of my freelance jobs included doing some photography work in the ‘90s with a special project with Range Rover. I got to work with many VIPs and was fortunate to meet the famous movie director, Francis Ford Coppola. (Photo at right.)
I was a college intern at CBS News in New York in the late ‘80s and I worked for CBS Morning News and The Evening News with Dan Rather. A life-directing experience for me, it was there that I realized I didn't want to work in corporate broadcasting but wanted to be a storyteller in other ways.
My Inner Geek
I love to do research. (From search engine keywords to tech apps, and from social media trends to pro photography using an iPhone.) And someday I'd love to do a TEDx Talk about why a person's slice-of-life story can be a game changer to stand out in a noisy marketplace.
Family
I’M a mom of two sons who surprise me each day, make me laugh, and work tirelessly on a family Christmas Tree farm. They also have a maple sugaring business with their father and make the best Vermont maple syrup on the planet!
