In today’s digital age, personal branding is no longer optional.

Knowing who you are and what you bring to the people in your industry is what can truly set you apart in your online awareness strategies.  It's my job to help you discover your story, amplify your message, and attract more of your ideal clients.

Meet Kate

I'm Kate Paine, the founder and president of Standing Out Online.

EVERYONE has a story but most people believe they don’t. And, if they do, they don’t think it’s particularly unique, compelling, and they certainly don't know how to make it relevant to their profession. You DO have a story and it’s my job to tease it out of you.

Telling your relevant story infuses your online profiles with your personality, and, along with your professional expertise, sets you apart in a crowded marketplace.

I love telling a person’s story. It’s what inspired me to pursue a journalism and communications degree and the path, which led me into my writing, communications, media and public relations career. As a journalist and a PR professional for 25 years, I know what makes a good story a great story. Let's discover yours!

Home

I'm a native Vermonter. (That’s kind of a big deal here in the Northeast as there aren’t many of us around who can claim that these days.)

Career Evolution

I thought I wanted to be a broadcast journalist after college but, instead, I decided I preferred to be behind the camera. I once had a video production and photography business in the early ‘90s.

I was an intern at CBS News in New York in the late ‘80s and I worked for CBS Morning News and The Evening News with Dan Rather. A life-directing experience for me, it was there that I realized I didn't want to work in corporate broadcasting but wanted to be a storyteller in other ways.

My Inner Geek

I love to do research. (From search engine keywords to tech apps, and from social media trends to pro photography using an iPhone.) And someday I'd love to do a TEDx Talk about why a person's slice-of-life story can be a game changer to stand out in a noisy marketplace.

Family

I’m a mom of two sons who surprise me each day, make me laugh, and work tirelessly on a family Christmas Tree farm. They also have a maple sugaring business with their father and make the best Vermont maple syrup on the planet!

In today’s digital age, personal branding is no longer optional.

Knowing who you are and what you bring to the people in your industry is what can truly set you apart in your online awareness strategies.  It's my job to help you discover your story, amplify your message, and attract more of your ideal clients.

Meet Kate

I'm Kate Paine, the founder and president of Standing Out Online.

EVERYONE has a story but most people believe they don’t. And, if they do, they don’t think it’s particularly unique, compelling, and they certainly don't know how to make it relevant to their profession. You DO have a story and it’s my job to tease it out of you.

Telling your relevant story infuses your online profiles with your personality, and, along with your professional expertise, sets you apart in a crowded marketplace.

I love telling a person’s story. It’s what inspired me to pursue a journalism and communications degree and the path, which led me into my writing, communications, media and public relations career. As a journalist and a PR professional for 25 years, I know what makes a good story a great story. Let's discover yours!

Home

I'm a native Vermonter. (That’s kind of a big deal here in the Northeast as there aren’t many of us around who can claim that these days.)

Career Evolution

I thought I wanted to be a broadcast journalist after college but, instead, I decided I preferred to be behind the camera. I once had a video production and photography business in the early ‘90s.

I was an intern at CBS News in New York in the late ‘80s and I worked for CBS Morning News and The Evening News with Dan Rather. A life-directing experience for me, it was there that I realized I didn't want to work in corporate broadcasting but wanted to be a storyteller in other ways.

My Inner Geek

I love to do research. (From search engine keywords to tech apps, and from social media trends to pro photography using an iPhone.) And someday I'd love to do a TEDx Talk about why a person's slice-of-life story can be a game changer to stand out in a noisy marketplace.

Family

I’M a mom of two sons who surprise me each day, make me laugh, and work tirelessly on a family Christmas Tree farm. They also have a maple sugaring business with their father and make the best Vermont maple syrup on the planet!