Meet Kate Paine

Founder & CEO, Standing Out Online

Let's Connect

Meet Kate Paine

Founder & CEO, Standing Out Online

Let's Connect

There's a slice-of-life story that connects who you are to why you do the work you do.

Most people haven't found it yet.

I excavate it until it becomes the bridge between your expertise and the trust you want to earn.

I'm Kate Paine, a journalist at heart, a strategist by trade, and a woman who has spent 35 years helping people find and use their voice in newsrooms, boardrooms, and now in the digital world.

Since 2010, I've focused on helping entrepreneurs and thought leaders find the thread that connects who they are to the work they do in the world.

My own thread starts with a two-year CBS News internship in college and runs through decades of communications and personal branding work. The through line has always been the same: I can hear what someone's slice-of-life story is about before they can.

That's why I named my business Standing Out Online. Because when you find your unique thread, own it, and show up with it consistently, you don't just get noticed. You stand out for exactly the right reasons.

What Drives My Work

I come from the destination resort town of Stowe, Vermont, a place that turned me into a curious observer of people and what makes them tick. From TV and film production to PR strategy, I've always been captivated by what makes someone interesting and why.

That curiosity hasn't changed. I still get the same rush today when I help a client move from "who am I to share this?" to "this is exactly what I was meant to bring!"

Finding that shift in someone, that moment of recognition, is what this work is about. When someone discovers that recognition, their messaging sharpens, their confidence grows, and their right-fit clients will take notice.

What Drives My Work

(And The Results It Creates for You)

I come from the destination resort town of Stowe, Vermont, a place that turned me into a curious observer of people and what makes them tick. From TV and film production to PR strategy, I've always been captivated by what makes someone interesting and why.

That curiosity hasn't changed. I still get the same rush today when I help a client move from "who am I to share this?" to "this is exactly what I was meant to bring!"

Finding that shift in someone, that moment of recognition, is what this work is about. When someone discovers that recognition, their messaging sharpens, their confidence grows, and their right-fit clients will take notice.

Core Values + Vision

Learn more about the values and vision of Kate Paine and Standing Out Online.

Core Values

At Standing Out Online, our core values are:

  • Integrity:
    You'll never hear us promise things we can't control. We tell it like it is, every time.
  • Relationships:
    Every client engagement is built on trust, mutual respect, and a genuine investment in your growth.
  • Influence:
    Thought leadership is a choice. We help you show up as a credible, respected voice in your industry.
  • Innovation: 
    The digital landscape shifts constantly. We stay ahead of it, so you don't have to start from scratch every time something changes.
  • Vitality:
    A fuller life supports a stronger presence. We believe in taking care of both.

Vision

We envision a world where entrepreneurs stop blending in and start being known for exactly the right things. Substance over noise. Always.

Core Values + Vision

Learn more about the values and vision of Kate Paine and Standing Out Online.

Core Values

At Standing Out Online, our core values are:

  • Integrity:
    You'll never hear us promise things we can't control. We tell it like it is, every time.
  • Relationships:
    Every client engagement is built on trust, mutual respect, and a genuine investment in your growth.
  • Influence:
    Thought leadership is a choice. We help you show up as a credible, respected voice in your industry.
  • Innovation: 
    The digital landscape shifts constantly. We stay ahead of it, so you don't have to start from scratch every time something changes.
  • Vitality:
    A fuller life supports a stronger presence. We believe in taking care of both.

Vision

We envision a world where entrepreneurs stop blending in and start being known for exactly the right things. Substance over noise. Always.