Kate breaks down how to shape your LinkedIn profile so it reflects your values, voice, and credibility.
Kate Paine as a guest on Allison Lane's podcast, "Author's Edge."
"Your personal brand equals your reputation.”
— Kate Paine
Most authors cringe at the term personal brand. But here’s the truth: You already have one. It’s not a slogan. It’s how people talk about you when you’re not in the room.
Kate Paine breaks down how to shape your profile so it reflects your values, voice, and credibility.
FROM THE PODCAST:
Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening? Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bland corporate content. Kate shares what works from optimizing your profile to making short-form video your visibility secret weapon. If you want to attract readers, media, and publishers without becoming a social media robot, this episode is your roadmap. What You’ll Learn:
- How to craft a keyword-rich LinkedIn headline that helps you show up in search
- What to post (and what to stop posting) to grow your visibility as an author
- Why short-form video is the secret weapon for author branding on LinkedIn