Speakers, Authors, Coaches, Entrepreneurs, and Executives:

Would You Like To Learn How To Amplify Your Online Reach So You Can Stand Out, Create a Big Impact, and Fulfill Your Mission?

LEARN MORE: schedule a call

Speakers, Authors, Coaches, Entrepreneurs, and Executives:

Would You Like To Learn How To Amplify Your Online Reach So You Can Stand Out, Create a Big Impact, and Fulfill Your Mission?

LEARN MORE: schedule a call

Does This Describe You?

  • You ARE your own brand. Whether you're a speaker, an author, a coach, an advisor, etc, you are a force. 
  • You have a BIG vision. You're a changemaker who wants to make a difference and create a major impact. 
  • You have a PURPOSE and a calling and you want to share that message.
  • You want to be KNOWN in your industry as the go-to resource and expert and you want to be seen as UNIQUE compared to your competition.
  • You want to be SOUGHT OUT by the press, content-creators, and the public.

What If:

You could stand out in a sea of sameness?

What If:

You were so well-positioned online that people flocked to you, already aware of what you provide and why it's so valuable?

What If:

People excitedly raised their hand and said "you are the one I've been looking for!"

What If:

You didn't have to do this alone and you could simply implement a proven, step-by-step methodology with live one-on-one guidance and accountability for six months?

Introducing my One-on-One, VIP, Live-Coaching program:
Amplify Your Reach By Standing Out Online

Learn to unify your messaging and optimize your efforts. 

Learn to position yourself online to be known, liked, and trusted. 

Learn to easily attract new clients and earn more business!
 
Best of all, I'll be by your side the entire time, helping you step-by-step.

In today’s digital age, personal branding and client attraction strategies are not optional. If you don't showcase your personal brand, then that actually becomes your brand.

Ready To Learn More?

schedule a call

What Will You Receive?

This is a content-packed, 6-month, live, one-on-one coaching program where you will learn how to utilize my uncommon marketing strategies to raise your online profile, define your personal brand, and by extension generate more revenue.

  • Learn the precise strategies that will allow you to leverage the one online platform where you can easily stand out from your competition.
  • Learn how to become one of your industry's go-to thought leaders - in less time than you might imagine.
  • Learn how to raise your online profile so your ideal clients / customers can EASILY find your services. 
  • Learn to define your personal brand to set you apart from your competition. This is THE differentiator to online personal promotion...in a non-sales-y way!
  • Learn how to showcase your expertise so that you're discovered (and sought out) for your super specific skill sets and expertise.
  • Learn to build genuine relationships so your network, clients, prospects, or potential employers get to know, like, and trust you. After all, people want to do business with people, not logos.

What Else Is Included?

  • There is a major focus on personal brand identification and development. Understanding who you are and what you do so that you can use the foundation of your brand to position yourself on your website, social media, LinkedIn®, and in networking/real life.
  • You will learn to speak directly to your target audience. By knowing and completely understanding your personal brand, you are able to define and communicate a narrative that showcase what you do and how it benefits those who hire you.
  • We will discover the "slice of life" story that sets you apart from your peers and competition. Your story is unique and sets you apart. It makes you real to others and builds trust. And, as you're aware, we all want to do business with people we know, like and trust.
  • You will become unforgettable. Knowing how to effectively share a nugget of your story creates emotional connection and makes you more relatable. Most people talk about themselves in a vague way and describe just their job title and what they do. Knowing how to use story to talk about yourself not only captivates attention, but also makes you unforgettable. 

Additionally...

  • We will build a robust digital footprint, which is specifically true for LinkedIn - where your digital presence "lives" online. You need to know what sections of your profile to include, envision the reader of your profile, and showcase your varied digital assets to create a portfolio that "speaks" directly to your target audience.
  • Receive a done-for-you LinkedIn profile. My team and I, after getting to know you and your business, will literally build every component of your profile for you. 
  • We will optimize your profile with the proper search engine keywords for your industry and goals. This helps prospects, traditional media journalists, industry influencers, and even career recruiters find someone “like” you on Google or LinkedIn search.
  • You will learn to create winning content, from blogs to video and beyond. Like it or not, in order for you to gain the thought leadership and top of mind awareness (TOMA) you seek, you have to put out content to your followers and network. Consistently. And, it can’t be all about you all the time. I’ll work with you to determine what type of content creation you feel comfortable creating and sharing.

And, You Will...

  • Learn to build connection, credibility, and a following of people who crave the info you share. Learn to share interesting, unique content that shows people how to do something or gives them insight and awareness. When you share your knowledge you build trust. The more people trust you, the more likely they will be to seek you out and buy from you. 
  • Learn how to easily create videos to build your authority. LinkedIn now places special emphasis on video to build that authority. You'll learn to create short videos, which build your influence online (and off!) and often convert to sales for your product, book, or service. We'll even cover LIVE video!  This covers tech, software, distribution - everything you need - and best practices for each.
  • Learn to generate PR opportunities and invitations (press, podcasts, photos, articles, etc)
  • Receive the highest level of media coaching to take advantage of those PR opportunities.  I work with you to feel comfortable on camera - whether on Zoom, on TV, in-studio, in your own videos, or as a radio/podcast guest. I prepare you for each type of media, including being interviewed for print (newspapers, articles or blogs).

And, You Will Also...

  • Learn effective messaging strategies for lead generation & relationship-building.
  • Learn expert strategies to receive recommendations (and nothing beats a recommendation as we all know).
  • Learn effective strategies for getting amazing testimonials and reviews. In today's market, people read the reviews first before they buy. This really matters and people do online research to look for someone like you - and they also want to know there's proof to back up what you do.
  • Learn additional techniques for building social proof across your entire digital presence.
  • Learn how to effectively add accomplishments to showcase your professional and career credibility.

Most Importantly...

I become your personal advisor, consultant, and coach. I will take a deep dive into how you're coming across to your followers on your website, social channels, and all other communication forms.  

That's actually my "superpower" of sorts.

We are going to raise your online profile and define your personal brand.  You will truly stand out from the pack so people are attracted to you, knowing you're who they've been looking for all along. 

One Last Note:

I only accept 12 people per year into this program. No exceptions. This allows me the time, energy, and space to give you the focus you need and deserve. 

What Will You Receive?

This is a content-packed, 6-month, live, one-on-one coaching program where you will learn how to utilize my uncommon marketing strategies to raise your online profile, define your personal brand, and by extension generate more revenue.

  • Learn the precise strategies that will allow you to leverage the one online platform where you can easily stand out from your competition.
  • Learn how to become one of your industry's go-to thought leaders - in less time than you might imagine.
  • Learn how to raise your online profile so your ideal clients / customers can EASILY find your services. 
  • Learn to define your personal brand to set you apart from your competition. This is THE differentiator to online personal promotion...in a non-sales-y way!
  • Learn how to showcase your expertise so that you're discovered (and sought out) for your super specific skill sets and expertise.
  • Learn to build genuine relationships so your network, clients, prospects, or potential employers get to know, like, and trust you. After all, people want to do business with people, not logos.

What Else Is Included?

  • There is a major focus on personal brand identification and development. Understanding who you are and what you do so that you can use the foundation of your brand to position yourself on your website, social media, LinkedIn®, and in networking/real life.
  • You will learn to speak directly to your target audience. By knowing and completely understanding your personal brand, you are able to define and communicate a narrative that showcase what you do and how it benefits those who hire you.
  • We will discover the "slice of life" story that sets you apart from your peers and competition. Your story is unique and sets you apart. It makes you real to others and builds trust. And, as you're aware, we all want to do business with people we know, like and trust.
  • You will become unforgettable. Knowing how to effectively share a nugget of your story creates emotional connection and makes you more relatable. Most people talk about themselves in a vague way and describe just their job title and what they do. Knowing how to use story to talk about yourself not only captivates attention, but also makes you unforgettable. 

Additionally...

  • We will build a robust digital footprint, which is specifically true for LinkedIn - where your digital presence "lives" online. You need to know what sections of your profile to include, envision the reader of your profile, and showcase your varied digital assets to create a portfolio that "speaks" directly to your target audience.
  • Receive a done-for-you LinkedIn profile. My team and I, after getting to know you and your business, will literally build every component of your profile for you. 
  • We will optimize your profile with the proper search engine keywords for your industry and goals. This helps prospects, traditional media journalists, industry influencers, and even career recruiters find someone “like” you on Google or LinkedIn search.
  • You will learn to create winning content, from blogs to video and beyond. Like it or not, in order for you to gain the thought leadership and top of mind awareness (TOMA) you seek, you have to put out content to your followers and network. Consistently. And, it can’t be all about you all the time. I’ll work with you to determine what type of content creation you feel comfortable creating and sharing.

And, You Will...

  • Learn to build connection, credibility, and a following of people who crave the info you share. Learn to share interesting, unique content that shows people how to do something or gives them insight and awareness. When you share your knowledge you build trust. The more people trust you, the more likely they will be to seek you out and buy from you. 
  • Learn how to easily create videos to build your authority. LinkedIn now places special emphasis on video to build that authority. You'll learn to create short videos, which build your influence online (and off!) and often convert to sales for your product, book, or service. We'll even cover LIVE video!  This covers tech, software, distribution - everything you need - and best practices for each.
  • Learn to generate PR opportunities and invitations (press, podcasts, photos, articles, etc)
  • Receive the highest level of media coaching to take advantage of those PR opportunities.  I work with you to feel comfortable on camera - whether on Zoom, on TV, in-studio, in your own videos, or as a radio/podcast guest. I prepare you for each type of media, including being interviewed for print (newspapers, articles or blogs).

And, You Will Also...

  • Learn effective messaging strategies for lead generation & relationship-building.
  • Learn expert strategies to receive recommendations (and nothing beats a recommendation as we all know).
  • Learn effective strategies for getting amazing testimonials and reviews. In today's market, people read the reviews first before they buy. This really matters and people do online research to look for someone like you - and they also want to know there's proof to back up what you do.
  • Learn additional techniques for building social proof across your entire digital presence.
  • Learn how to effectively add accomplishments to showcase your professional and career credibility.

Most Importantly...

I become your personal advisor, consultant, and coach. I will take a deep dive into how you're coming across to your followers on your website, social channels, and all other communication forms.  

That's actually my "superpower" of sorts.

We are going to raise your online profile and define your personal brand.  You will truly stand out from the pack so people are attracted to you, knowing you're who they've been looking for all along. 

One Last Note:

I only accept 12 people per year into this program. No exceptions. This allows me the time, energy, and space to give you the focus you need and deserve. 

How Does This Program Work?

  • This is a live 6-month, one-on-one program.
  • I work with you individually and directly. Everything we do will be 100% geared toward your story, your situation, your business, and your goals.
  • Everything is taught in easy-to-follow and easy-to-implement segments. Every step builds toward the next. By the end, you will be set to excel.
  • Everything listed above on this page is included. I will also determine, based on your goals and your feedback, if we need to dig deeper into specific topics.
  • Because this is a completely individualized program, I will meet you where you are in your specific journey and your particular business.
  • You will also receive a done-for-you LinkeIn profile where we literally create your entire profile for you.

Ready To Learn More?

schedule a call

About Kate Paine

Kate Paine is the founder and CEO of Standing Out Online. She helps executives and entrepreneurs stand out online so they become a recognized authority in their marketplace, and a respected asset to their company and clients.

She uses her journalism and marketing skills to tease out her clients’ compelling stories and to help her clients position themselves as experts or thought leaders both online and off.

Discovering an individual's story makes her expertise uncommon in the world of online personal promotion. She’s a LinkedIn expert and uses the tool as a powerful personal branding platform. Kate also speaks at national marketing conferences about personal branding strategies and social media, and teaches LinkedIn for corporate sales training.

This Is For You If:

  • You are an executive, entrepreneur, or business owner who has a strong desire to grow your business online. 
  • You are ready to invest in yourself AND you want to make your mark by leveraging your total online presence. 
  • You are ready to commit to 6 months, you are ready to put in the effort needed, and you are willing to hold yourself accountable in order to get the results you desire. 
  • You would rather easily attract new clients who come to you already aware of what you provide and why you're valuable rather than constantly pushing and chasing for business.

What Others Have Said About Learning From Kate:

Kate's program entirely shifted my thinking, activities and perspective - all of which have skyrocketed my engagement. Why? Because now I understand a lot more; I have a lot more fun in the doings of online networking; now I see real movement and progress in utilizing LinkedIn and other channels to serve and to grow. For those serious on getting smart about positioning yourself online, I unhesitatingly recommend Kate. She's sharp, fun, and knows her specialty.

Ginger Johnson
connectivity expert and author

Working with Kate was an absolute pleasure! Her strategy and methodology is perfectly aligned with how I want to connect with people both personally and professionally. Kate's coaching is so valuable because she guides you with her knowledge and insight but also encourages you to make it your own; your voice shines through in the final product!

laura beth hunley
startup revenue growth expert

I've invited Kate to two of my digital marketing conferences, and had her as our closing speaker at the second. Her topic was, "Make Your Mark: How Your Personal Brand Sets You Apart Online and Off," and she killed it. Her presentation was filled with great, actionable tips that worked for beginners and experts alike.
She's warm, funny, and knowledgeable, and it's easy to see why so many people turn to Kate for advice. If you're looking work with someone on personal branding, standing out online, or LinkedIn, I wholeheartedly recommend Kate!

rich brooks
ceo flyte new media

Working with Kate, I learned many insider techniques to expand my SEO results, identify ways to track outreach stats, use the profile to tell my story, and easily create videos to communicate my message. Kate is a true pro, her program is well put together, and she covers a lot of content to help you reach your target audience.

Steve Schleupner
men's life coach

I hired Kate to help me with my LinkedIn profile and generate leads for my online consulting business. Kate worked with me every week to strategically build out my profile, so it would speak directly to my ideal clients. I can’t thank Kate enough for all the time and energy that she put into helping me succeed.

ashley caldwell
sales and marketing coach for small business owners

I hired Kate to deliver some insights on personal branding and leveraging online platforms to amplify my team! AMAZING!!! She combines expertise and professionalism to a point of being approachable, yet fun.

Neil Niemiec
director of user success, coach to high performers

Kate helped me redefine my messaging on LinkedIn from a resume-style to having a more personal and relatable profile, with outstanding results. She's a great resource as she understands the makeup of LinkedIn and how to best connect with an audience.

debra robers
relationship expert

P.S. I've Waited Years To Create This Type Of VIP Program

There were a couple reasons I held off until now, even though I've been fine-tuning these marketing, PR, and digital marketing strategies for over 25 years.

One, I've been so focused on helping people optimize just their LinkedIn profiles - because correctly doing so is such an easy win and such a benefit to their businesses. But, I realized I wasn't as focused on helping people with the foundational work of personal branding and leveraging their thought leadership in other ways.

Two, I just wasn't sure people would want to dig deeper into who they are, what they're known for, and how to most effectively deliver their messages online. Well, put simply, I was wrong. When I offered this service to a select group of clients they were very interested and the results were amazing!

I know what it takes - and the tools to use - to get your message out there. I look forward to working with you and helping you discover how you can stand out online (and off)!

Ready To Learn More?

schedule a call

Remember, I only accept 12 clients per year into this program. Space is extremely limited.

Please note: Kate Paine is not an employee, partner, nor affiliate of LinkedIn® Corporate. Kate is an independent professional.