Kristi Lee

Executive Assistant and Marketing Specialist

Kristi is the calm, strategic force behind the scenes…keeping Kate on track, clients supported, and the business humming. Whether she’s coordinating logistics, fine-tuning tech tools, or helping shape marketing strategy, Kristi brings the rare blend of high-level thinking and white-glove client care. She also runs her own design business, ElegantLee Design -  bringing intention and creativity to every project she touches.

Emma Dumel

Online Business Manager and CRM Expert

Emma is the strategic engine behind Kate’s white label CRM, the mastermind of our social content, and hands-down the funniest person on our team (Shhh…don’t tell the others). A HighLevel expert and co-founder of LastCRM, she pairs serious tech chops with design savvy - and a dry British wit that keeps us laughing through launch deadlines. If content curation were an Olympic sport, Emma would take gold every time.

Wendy Gertridge

Writer, Editor & LinkedIn™ Expert

Wendy is a gifted storyteller who helps bring our clients’ voices and mission to life through thoughtfully crafted LinkedIn profiles and content. With over 20 years of experience in writing, editing, and customer success, she knows how to step into the shoes of your audience and say exactly what needs to be said with clarity, authenticity, and with impact. Clients love working with Wendy not just for her insights, but for the calm, kind energy she brings to every call (and yes, she’s probably smiling). She also has her own business: Editorial Strategists.

Jim Fuhs

Podcast Producer and YouTube™ Expert

Jim is the steady hand (and sharp eye) behind Coffee with Kate, producing each podcast and livestream with precision and style. (He works closely with Emma who created all the CWK graphics.) A retired Marine turned video pro, Jim brings both discipline and creative spark to everything from YouTube expertise to behind-the-scenes tech magic. As the founder of Fuhsion Marketing, he’s also our go-to for video, and tech with regard to all things content visibility.

Justin Weinraub

Website Designer and Developer

Justin has been with Standing Out Online since 2020 and brings his rare combo of design instinct, technical skill, and sharp copywriting to every version of our site since then. As co-founder of Connect Web Design Studio (with his wife, Amanda), Justin doesn’t just build beautiful websites - he creates online homes that reflect your message and move your audience. Strategic, creative, and collaborative to the core, he’s the quiet engine behind the visual side of our brand. And like it says on his website…he’s the “most patient guy on the planet.”