Meet Kate Paine

Founder & CEO, Standing Out Online

Let's Connect

Meet Kate Paine

Founder & CEO, Standing Out Online

Let's Connect

Your story matters.
It's not just what you do - it’s why it matters.
I help you own it.

Hello! I’m Kate Paine. I’m a journalist-turned-PR strategist turned personal branding and LinkedIn™ expert. Whether you're a CEO, coach, author or speaker, I know one thing’s true: you do have a compelling story, even if you don’t realize it yet, and it deserves to be discovered, refined, and shared. Why? Because story builds connection and makes you memorable.

For over 35 years, I’ve helped executives and entrepreneurs tap into their authentic narrative, so they show up in headlines, land speaking gigs, attract their right-fit clients, and command attention without feeling “sales-y.” It’s all about visibility as today’s world – both online and off – is very crowded and noisy.

My background spans journalism (CBS News college intern), corporate communications, and high-impact PR. But what drives me is this: helping real people tease out their unique life-and-work moments and position them strategically online and off.

Every LinkedIn profile, article, podcast appearance, and keynote begins with one question: What’s your slice-of-life story and how can we frame it so your ideal audience leans in?
 
That’s the foundation behind my signature programs: The LinkedIn™ Edge, The Media Impact Program, and my media coaching for high-performing entrepreneurs.

What Drives My Work

(And The Results It Creates for You)

I come from Stowe, Vermont, originally; roots that turned me into a curious storyteller early on. From TV and film production to PR strategy, I’ve always followed the thread of compelling stories and the people behind them.

And today? I still get that same rush when I help a client move from "who am I to share?" to "this is exactly what I was meant to bring."

Because showing up in your story doesn’t just boost your visibility - it sparks transformation in the people you're here to impact.

What Drives My Work

(And The Results It Creates for You)

I come from Stowe, Vermont, originally; roots that turned me into a curious storyteller early on. From TV and film production to PR strategy, I’ve always followed the thread of compelling stories and the people behind them.

And today? I still get that same rush when I help a client move from "who am I to share?" to "this is exactly what I was meant to bring."

Because showing up in your story doesn’t just boost your visibility - it sparks transformation in the people you're here to impact.

Core Values + Vision

Learn more about the values and vision of Kate Paine and Standing Out Online.

Core Values

At Standing Out Online, our core values are:

  • Relationships
    It's about trust, mutual growth, and long-term impact - not just transactions.
  • Influence
    Thought leadership is a choice - choose to be a respected voice.
  • Integrity
    You’ll never hear us promise things we can't control. We’ll always tell it like it is.
  • Innovation
    We’re constantly learning and helping clients stay ahead of what's next in digital visibility.
  • Vitality
    A fuller life supports a stronger presence. We take care of both here.

Vision

We envision a digital space where entrepreneurs aren’t just visible; they’re unforgettable. We’re raising the bar for personal branding that leads with substance, not noise.

Core Values + Vision

Learn more about the values and vision of Kate Paine and Standing Out Online.

Core Values

At Standing Out Online, our core values are:

  • Relationships
    It's about trust, mutual growth, and long-term impact - not just transactions.
  • Influence
    Thought leadership is a choice - choose to be a respected voice.
  • Integrity
    You’ll never hear us promise things we can't control. We’ll always tell it like it is.
  • Innovation
    We’re constantly learning and helping clients stay ahead of what's next in digital visibility.
  • Vitality
    A fuller life supports a stronger presence. We take care of both here.

Vision

We envision a digital space where entrepreneurs aren’t just visible; they’re unforgettable. We’re raising the bar for personal branding that leads with substance, not noise.