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Your Personal Brand Online (and Off!)

Personal Branding

WHAT IS PERSONAL BRANDING, ANYWAY?

In essence, your personal brand IS your reputation.

It’s an effective strategy to build awareness of who you are (not just what you do), combined with your values and professional expertise, and making it relevant to your career. It’s the way you stand out from the crowd and the noisy world of social media.

Personal Branding

DO YOU USE THE RIGHT TOOLS?

There are many tools – online and off – that can highlight your personal brand and help you achieve specific marketing goals for yourself, your business or organization.

Together, we’ll find the appropriate tools that will make sense and work for you, your personality, and your comfort level. Really. 

From technology to effective writing, I can show you where you can find the tools you need. 

SAMPLE OF TOOLS YOU NEED:

• LinkedIn®
• A compelling bio or 'About Me' page on your website
• Facebook business page (if appropriate)
• Twitter (personal or business, if appropriate)
• beBee (a new, robust, and global Personal Branding platform)
• Search Engine Optimized (SEO) keywords and search phrases

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