Customer-Centric Marketing with Amy Matthews
In this dynamic episode of Coffee with Kate, Kate Paine is joined by Amy Matthews of Amy Matthews Integrated Marketing. They discuss the importance of customer-centric marketing and delve into how understanding your customer's buying behavior can enhance your marketing strategies. Amy shares insights on tailoring marketing messages to resonate with clients and explains her role as a fractional Chief Marketing Officer (CMO). The conversation also covers practical tips for small business owners and solopreneurs on creating effective marketing plans and leveraging different marketing channels. Tune in to learn from one of the best marketing minds and get actionable advice for driving your business growth.
00:00 Introduction and Guest Welcome
02:22 Customer-Centric Marketing Explained
04:07 Understanding Your Clients
06:06 The Role of a Fractional CMO
12:19 Effective Business Card Strategies
20:18 Consistency in Marketing
26:20 Crafting Effective Messaging
27:33 The Power of Storytelling in Marketing
29:18 Building Customer-Centric Narratives
30:54 Navigating Marketing Channels
34:56 The Importance of Saying No
37:37 Tailoring Offers to Clients
41:21 Choosing the Right Marketing Channels
48:44 Final Thoughts and Contact Information
Learn more about Amy:
Amy Matthews Integrated is a Marketing Strategy firm based on the premise that great ideas can and should be nourished, encouraged, and supported. I knew that I wanted to take that love of marketing along with that need to figure things out and blend it with my passion for seeing businesses succeed. I wanted to show brands that they could stop throwing stuff at the wall and start doing the right things.
Website: https://amilc.com/
RESOURCES
If you need help with LinkedIn - https://standingoutonline.com/work-with-us/
On LinkedIn: https://www.linkedin.com/in/katepaine/
Find me on Facebook: https://www.facebook.com/standingoutonline