FROM THE PODCAST:

In this episode, I’m joined by Kate Paine - former journalist turned PR strategist turned personal branding & LinkedIn expert and founder of Standing Out Online. Kate shares how she leverages storytelling, media strategies, and LinkedIn mastery to help service-based entrepreneurs become highly visible, credible, and magnetic online.

In this conversation, she breaks down:

• Kate’s journey from the newsroom to PR and branding consulting
• The importance of story & narrative in building a standout personal brand
• How she helps clients transform their LinkedIn profiles into lead magnets, not just resumes
• Her “Media Impact Program” and PR strategies for getting featured in top outlets
• Tips you can apply now for clarity, better messaging, and more visibility online

MORE INFORMATION
The Passionpreneur Show with Neetu Rishi

Kimberley Borgens built a successful life as a business owner, wife, and mother but it wasn’t until she reconnected with her own voice that she discovered her true calling: empowering women to lead boldly. In this episode, we'll dive into what it means to outgrow your old roles, challenge the idea of shrinking to fit, and build a legacy that’s rooted in confidence, clarity, and action. You’ll walk away with a powerful reminder that transformation doesn’t require permission; it requires presence.

Learn more about Kimberley:
Kimberley Borgens helps women go from feeling insecure and unseen to becoming competent, recognized leaders in their fields.

Website: https://bealegacy.com/

RESOURCES
If you need help with LinkedIn - https://standingoutonline.com/work-with-us/
On LinkedIn: https://www.linkedin.com/in/katepaine/
Find me on Facebook: https://www.facebook.com/standingoutonline

"Your personal brand equals your reputation.”
— Kate Paine

Most authors cringe at the term personal brand. But here’s the truth: You already have one. It’s not a slogan. It’s how people talk about you when you’re not in the room.

Kate Paine breaks down how to shape your profile so it reflects your values, voice, and credibility.

FROM THE PODCAST:

Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening? Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bland corporate content. Kate shares what works from optimizing your profile to making short-form video your visibility secret weapon. If you want to attract readers, media, and publishers without becoming a social media robot, this episode is your roadmap. What You’ll Learn:

• How to craft a keyword-rich LinkedIn headline that helps you show up in search
• What to post (and what to stop posting) to grow your visibility as an author
• Why short-form video is the secret weapon for author branding on LinkedIn

Whether you’ve been hiding in plain sight or struggling to show up with confidence, this episode offers practical insights to help you finally be seen, remembered, and referred.

Archive
Here is the archive of the episode on the Grounded Content Podcast page. 

Archive
Here is the archive of the episode on the Social Capital Podcast page. 

LISTEN
Please listen to this episode here.

Kate Paine has a knack for finding and extracting a unique personal story out of you, whether you think you have one or not! Kate talks with David about how she finds your personal story, what a personal brand really is, and gives us a few tips on increasing visibility online, especially with LinkedIn!

IN THIS EPISODE, YOU'LL LEARN...

Kate’s career beginnings

Oversights and mistakes people make with their online presence

‘The Interview’: How Kate finds your personal story

3 Building Blocks to boost your online presence

Two things you should have on your LinkedIn profile

Utilizing LinkedIn features

Things to know about your personal brand

Archive
Here is the archive of the episode on the Best Practices Podcast page. 

Here is the episode on the Vermont Conversation Podcast page.