Media – Standing Out Online | Kate Paine – Personal Brand & Visibility Strategist

Podcast Appearance: How To Use LinkedIn To Build Your Brand Without Playing The Algorithm Game

standingoutonline — Tue, 05 Aug 2025 20:03:10 +0000

Kate breaks down how to shape your LinkedIn profile so it reflects your values, voice, and credibility.

Kate Paine as a guest on Allison Lane's podcast, "Author's Edge."

"Your personal brand equals your reputation.”
— Kate Paine

Most authors cringe at the term personal brand. But here’s the truth: You already have one. It’s not a slogan. It’s how people talk about you when you’re not in the room.

Kate Paine breaks down how to shape your profile so it reflects your values, voice, and credibility.

FROM THE PODCAST:

Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening? Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bland corporate content. Kate shares what works from optimizing your profile to making short-form video your visibility secret weapon. If you want to attract readers, media, and publishers without becoming a social media robot, this episode is your roadmap. What You’ll Learn:

How to craft a keyword-rich LinkedIn headline that helps you show up in search
What to post (and what to stop posting) to grow your visibility as an author
Why short-form video is the secret weapon for author branding on LinkedIn

Click Here To View

Visibility, Storytelling, and Standing Out Online: Kate Paine Featured in Shoutout Colorado

standingoutonline — Fri, 11 Jul 2025 00:16:56 +0000

Kate Paine Featured in Shoutout Colorado

“Your story is your superpower — and sharing it is how you stand out.”

That’s the heart of Kate Paine’s work, and it’s exactly what she shares in her recent feature in Shoutout Colorado. In this in-depth interview, Kate opens up about her journey from a college newsroom internship to becoming the founder of Standing Out Online — a visibility and personal brand strategy firm helping entrepreneurs, coaches, and speakers show up confidently and credibly online.

In the article, Kate discusses:

Why storytelling is at the core of every powerful personal brand
How being visible (not just busy) drives business growth
The importance of trusting your instincts and carving your own path
How she helps clients feel confident talking about what sets them apart

“Visibility is the antidote to invisibility. I believe that when people share who they are and what they stand for — not just what they sell — they attract aligned clients and opportunities.” – Kate Paine, in Shoutout Colorado

This feature is a must-read if you're building your brand, finding your voice, or feeling stuck in how to show up online.

Read The Article Here

CEO Weekly Article: A Masterclass in Standing Out Online

standingoutonline — Fri, 16 Feb 2024 00:57:44 +0000

Kate Paine was featured in CEO Weekly with an article on Building Your Brand through Standing Out Online.

READ THE ARTICLE

Exeleon Magazine Cover Story: Kate Paine on Empowering Women Leaders Through Online Presence

standingoutonline — Sat, 16 Dec 2023 01:09:47 +0000

Kate Paine was featured as the cover story for Exeleon Magazine. Kate discusses all facets of standing out online.

The article runs from page 12 through page 21. You can read it below:

READ THE ARTICLE

Kate Joins The Next Step Social Podcast To Discuss Personal Branding

standingoutonline — Thu, 07 Sep 2023 21:26:30 +0000

Have you ever wondered how to make your personal brand stand out among the sea of professionals on LinkedIn?

LinkedIn guru Kate Paine joins Rocky Mountain Marketing to discuss exactly how this platform can be a powerful tool for enhancing your personal branding and networking opportunities.

LinkedIn is not just your "digital resume", it's a tool where you can create an authentic and engaging presence in a way that you're most comfortable with. In this episode, you will be able to:

- Learn how LinkedIn elevates your personal branding to another level.

- Grasp the capabilities of LinkedIn's emerging features, like LinkedIn Live and LinkedIn Social Audio

- Understand the weight of LinkedIn's digital footprint and its key SEO benefits.

- Get the knack of striking a balance between your professional image and personal storytelling on LinkedIn.

- Find tips and tricks to enhance your LinkedIn profiles and produce content that truly engages.

Watch below:

Speaker: eWomenNetwork ICON Conference

standingoutonline — Tue, 15 Aug 2023 23:39:00 +0000

Kate Paine was the opening speaker on Day 1 of the eWomenNetwork International ICON Conference in 2023.

Kate talked about leveraging LinkedIn as a potent marketing tool, Kate assists clients in refining their narrative and brand identity to distinguish themselves in their respective fields

You can learn more and check out details for the 2024 event below here.

LEARN MORE

Agents Of Change Podcast: LinkedIn’s Creator Mode With Kate Paine

standingoutonline — Wed, 03 Aug 2022 22:24:44 +0000

Are you looking to build your authority, your audience, or generate more business online? LinkedIn’s Creator Mode is the latest offering from the platform that you can leverage to accomplish these objectives and more. LinkedIn expert Kate Paine shares all the details of this tool to help us decide whether Creator Mode is right for you.

Listen below:

LISTEN
Listed to this episode here.

GoalChatLive: Adventure

standingoutonline — Mon, 01 Aug 2022 22:39:00 +0000

Kate joins #GoalChatLive, along with guests Christopher Cherian, Founder & CEO, Gatherly and Rob DeCou, CEO, Lux Virtual. These three are adventurous, driven, entrepreneurs, which made for a fun and engaging conversation.

Chris, Rob, and Kate share their adventure stories and connections to the topic, as well as offer business advice, adventure inspiration, replacement words for “passion,” and more.

Watch Below

Check out the entire episode, plus details here: https://thedebmethod.com/adventure-christopher-cherian-rob-decou-kate-paine/

RESOURCES
If you need help with LinkedIn - http://standingoutonline.com/work-with-us/
On LinkedIn: https://www.linkedin.com/in/katepaine/
Find me on Facebook: https://www.facebook.com/standingoutonline

Kate Joins Magnet Marketers To Discuss Creator Mode

standingoutonline — Tue, 26 Jul 2022 22:46:00 +0000

Do you want to drive more awareness on #LinkedIn? Curious to learn how you can grow your reach and influence on the platform?

Kate Paine joins Mike Gingerich and Jessika Phillips for #MagnetMarketers!

Kate Paine is the founder and CEO of Standing Out Online. She helps executives and entrepreneurs stand out online so they become a recognized authority in their marketplace, and a respected asset to their company and clients.

Kate discusses the features and functionality of LinkedIn’s #CreatorMode and why you should start to utilize it today!

Watch below:

Kate Joins Social Media Pulse To Discuss Cutting Through LinkedIn Noise

standingoutonline — Mon, 11 Jul 2022 22:40:00 +0000

Kate Paine is the founder and CEO of Standing Out Online, working with change makers to help them get their message out and to stand out online.

We caught up with Kate at Social Media Week Lima #SMWL22 and asked her how we can stand out from the spammy noise on LinkedIn to make real connections with people.

Watch below: