LinkedIn – Standing Out Online | Kate Paine – Personal Brand & Visibility Strategist

Podcast Appearance: How to uplift your LinkedIn Profile on The Passionpreneur Show

standingoutonline — Thu, 12 Feb 2026 20:53:46 +0000

FROM THE PODCAST:

In this episode, I’m joined by Kate Paine - former journalist turned PR strategist turned personal branding & LinkedIn expert and founder of Standing Out Online. Kate shares how she leverages storytelling, media strategies, and LinkedIn mastery to help service-based entrepreneurs become highly visible, credible, and magnetic online.

In this conversation, she breaks down:

Kate’s journey from the newsroom to PR and branding consulting
The importance of story & narrative in building a standout personal brand
How she helps clients transform their LinkedIn profiles into lead magnets, not just resumes
Her “Media Impact Program” and PR strategies for getting featured in top outlets
Tips you can apply now for clarity, better messaging, and more visibility online

MORE INFORMATION
The Passionpreneur Show with Neetu Rishi

Podcast Appearance: How To Use LinkedIn To Build Your Brand Without Playing The Algorithm Game

standingoutonline — Tue, 05 Aug 2025 20:03:10 +0000

Kate breaks down how to shape your LinkedIn profile so it reflects your values, voice, and credibility.

Kate Paine as a guest on Allison Lane's podcast, "Author's Edge."

"Your personal brand equals your reputation.”
— Kate Paine

Most authors cringe at the term personal brand. But here’s the truth: You already have one. It’s not a slogan. It’s how people talk about you when you’re not in the room.

Kate Paine breaks down how to shape your profile so it reflects your values, voice, and credibility.

FROM THE PODCAST:

Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening? Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bland corporate content. Kate shares what works from optimizing your profile to making short-form video your visibility secret weapon. If you want to attract readers, media, and publishers without becoming a social media robot, this episode is your roadmap. What You’ll Learn:

How to craft a keyword-rich LinkedIn headline that helps you show up in search
What to post (and what to stop posting) to grow your visibility as an author
Why short-form video is the secret weapon for author branding on LinkedIn

Click Here To View

Visibility, Storytelling, and Standing Out Online: Kate Paine Featured in Shoutout Colorado

standingoutonline — Fri, 11 Jul 2025 00:16:56 +0000

Kate Paine Featured in Shoutout Colorado

“Your story is your superpower — and sharing it is how you stand out.”

That’s the heart of Kate Paine’s work, and it’s exactly what she shares in her recent feature in Shoutout Colorado. In this in-depth interview, Kate opens up about her journey from a college newsroom internship to becoming the founder of Standing Out Online — a visibility and personal brand strategy firm helping entrepreneurs, coaches, and speakers show up confidently and credibly online.

In the article, Kate discusses:

Why storytelling is at the core of every powerful personal brand
How being visible (not just busy) drives business growth
The importance of trusting your instincts and carving your own path
How she helps clients feel confident talking about what sets them apart

“Visibility is the antidote to invisibility. I believe that when people share who they are and what they stand for — not just what they sell — they attract aligned clients and opportunities.” – Kate Paine, in Shoutout Colorado

This feature is a must-read if you're building your brand, finding your voice, or feeling stuck in how to show up online.

Read The Article Here

Kate Joins The Agents of Change Podcast To Discuss Boosting Your LinkedIn Visibility

standingoutonline — Wed, 14 May 2025 21:54:00 +0000

Podcast Feature: How to Stand Out with Your Personal Brand & LinkedIn – Kate on The Agents of Change

Your story isn’t just interesting - it’s your greatest marketing tool. But too often, entrepreneurs and business owners struggle to translate who they are into a personal brand that attracts clients, opportunities, and media attention.

In this episode of The Agents of Change podcast, Kate Paine shares how to leverage your personal story and LinkedIn presence to stand out online and off.

In this conversation, Kate and host Rich Brooks discuss:

Why personal branding is not about bragging - it’s about clarity and connection
How LinkedIn has evolved beyond a digital resume and why it’s your most powerful platform
Simple ways to start building a memorable, authentic presence online
How your story can position you as a trusted expert and magnet for opportunity

Whether you’ve been hiding in plain sight or struggling to show up with confidence, this episode offers practical insights to help you finally be seen, remembered, and referred.

Click Here To Listen

Using Content Across Platforms

standingoutonline — Thu, 13 Feb 2025 00:21:23 +0000

You can use the same content across multiple platforms (including LinkedIn!), just have your voice be unique across each social media channel. Want to learn how to position your content for LinkedIn to boost visibility? Listen to this week's episode with Kate Paine using the link in comments!

Watch The Reel

Kate Joins GoalChat To Discuss First Impressions

standingoutonline — Mon, 23 Sep 2024 22:26:00 +0000

First Impressions with Judy Baker, Kate Paine & Sandy Saburn

On this week's GoalChat, Debra Eckerling talks about First Impressions with Book Marketing Mentor's Judy Baker; Kate Paine, Standing Out Online; and Sandy Saburn, Gifted Travel Network. The panel discuses best practices for making a good first impression in person, as well as online. They also share how the second impression comes play, the "quirky facts" that help them stand out, and more.

Kate Joins The Talking With Teri TV Podcast To Discuss Going From Invisible to Influential

standingoutonline — Fri, 09 Aug 2024 22:21:34 +0000

Podcast Feature: From Invisible to Influential: Standing Out Online & in Business with Teri TV

In this enlightening episode, Teri welcomes Kate Paine, the dynamic founder & CEO of Standing Out Online, who shares invaluable insights on the power of establishing your digital presence.

As a recognized expert in personal branding and "Disruptive PR", Kate dives deep into the importance of positioning yourself as a thought leader and influencer in your field.

She offers practical tips on confidently putting yourself out online, ensuring you stand out and make a lasting impact. Whether you're just starting out or looking to elevate your brand, this conversation is packed with actionable advice to help you shine in the digital world.

Visit Kate Paine's website and social media platforms to learn more about her work. How she helps professionals like you amplify their online presence!

Don't miss this opportunity to transform your approach to online branding and become the leader you were meant to be!

Kate Joins The Next Step Social Podcast To Discuss Personal Branding

standingoutonline — Thu, 07 Sep 2023 21:26:30 +0000

Have you ever wondered how to make your personal brand stand out among the sea of professionals on LinkedIn?

LinkedIn guru Kate Paine joins Rocky Mountain Marketing to discuss exactly how this platform can be a powerful tool for enhancing your personal branding and networking opportunities.

LinkedIn is not just your "digital resume", it's a tool where you can create an authentic and engaging presence in a way that you're most comfortable with. In this episode, you will be able to:

- Learn how LinkedIn elevates your personal branding to another level.

- Grasp the capabilities of LinkedIn's emerging features, like LinkedIn Live and LinkedIn Social Audio

- Understand the weight of LinkedIn's digital footprint and its key SEO benefits.

- Get the knack of striking a balance between your professional image and personal storytelling on LinkedIn.

- Find tips and tricks to enhance your LinkedIn profiles and produce content that truly engages.

Watch below:

Interview: Kate on How To Use LinkedIn Creator Mode To Grow Your Reach and Influence

standingoutonline — Wed, 27 Jul 2022 23:25:00 +0000

If you’re like most small business owners and entrepreneurs, you’re always searching for new and innovative ways to reach more people and grow your influence.

This is where LinkedIn comes into play.

With 830+ million members across 200 countries, it’s clear that LinkedIn is one of the best platforms for growing your professional network. And with Creator Mode, LinkedIn is making it easier than ever for both individuals and brands to up their game on the platform.

So, how can you start to tap into the wide array of features and functionality on the platform?

We invited our friend and #SMWL22 speaker Kate Paine to join Jessika Phillips and Mike Gingerich on Magnet Marketers to dive into the topic in-depth and share her expertise on LinkedIn’s Creator Mode.

Kate Joins Magnet Marketers To Discuss Creator Mode

standingoutonline — Tue, 26 Jul 2022 22:46:00 +0000

Do you want to drive more awareness on #LinkedIn? Curious to learn how you can grow your reach and influence on the platform?

Kate Paine joins Mike Gingerich and Jessika Phillips for #MagnetMarketers!

Kate Paine is the founder and CEO of Standing Out Online. She helps executives and entrepreneurs stand out online so they become a recognized authority in their marketplace, and a respected asset to their company and clients.

Kate discusses the features and functionality of LinkedIn’s #CreatorMode and why you should start to utilize it today!

Watch below: