FROM THE PODCAST:

In this episode, I’m joined by Kate Paine - former journalist turned PR strategist turned personal branding & LinkedIn expert and founder of Standing Out Online. Kate shares how she leverages storytelling, media strategies, and LinkedIn mastery to help service-based entrepreneurs become highly visible, credible, and magnetic online.

In this conversation, she breaks down:

• Kate’s journey from the newsroom to PR and branding consulting
• The importance of story & narrative in building a standout personal brand
• How she helps clients transform their LinkedIn profiles into lead magnets, not just resumes
• Her “Media Impact Program” and PR strategies for getting featured in top outlets
• Tips you can apply now for clarity, better messaging, and more visibility online

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The Passionpreneur Show with Neetu Rishi

"Your personal brand equals your reputation.”
— Kate Paine

Most authors cringe at the term personal brand. But here’s the truth: You already have one. It’s not a slogan. It’s how people talk about you when you’re not in the room.

Kate Paine breaks down how to shape your profile so it reflects your values, voice, and credibility.

FROM THE PODCAST:

Does LinkedIn feel like a corporate maze or worse, a place where everyone’s shouting but no one’s listening? Allison Lane is joined by visibility and personal branding expert Kate Paine to unpack how authors can turn their LinkedIn presence into a powerful personal brand without chasing the algorithm, faking expertise, or posting bland corporate content. Kate shares what works from optimizing your profile to making short-form video your visibility secret weapon. If you want to attract readers, media, and publishers without becoming a social media robot, this episode is your roadmap. What You’ll Learn:

• How to craft a keyword-rich LinkedIn headline that helps you show up in search
• What to post (and what to stop posting) to grow your visibility as an author
• Why short-form video is the secret weapon for author branding on LinkedIn

“Your story is your superpower — and sharing it is how you stand out.”

That’s the heart of Kate Paine’s work, and it’s exactly what she shares in her recent feature in Shoutout Colorado. In this in-depth interview, Kate opens up about her journey from a college newsroom internship to becoming the founder of Standing Out Online — a visibility and personal brand strategy firm helping entrepreneurs, coaches, and speakers show up confidently and credibly online.

In the article, Kate discusses:

Why storytelling is at the core of every powerful personal brand
How being visible (not just busy) drives business growth
The importance of trusting your instincts and carving your own path
How she helps clients feel confident talking about what sets them apart

“Visibility is the antidote to invisibility. I believe that when people share who they are and what they stand for — not just what they sell — they attract aligned clients and opportunities.” – Kate Paine, in Shoutout Colorado

This feature is a must-read if you're building your brand, finding your voice, or feeling stuck in how to show up online.

Whether you’ve been hiding in plain sight or struggling to show up with confidence, this episode offers practical insights to help you finally be seen, remembered, and referred.

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Listed to this episode here.