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  Facebook recently changed its algorithm to focus on social interaction vs. B2B content. It's left marketing teams and social media managers a bit panicked. It’s a major change for Facebook and will…

The importance and value of your social media bio is more critical than you may think. Your brief bio is your first chance to grab the attention of potential clients and customers. It’s that one-time first…

If you’re a social media savvy entrepreneur or business person, you’re already familiar with the professional benefits of Facebook, Twitter, and LinkedIn. (Especially the latter.)  But did you know there’s…

Recent high school or college graduates should be taking LinkedIn seriously and use it to get a head start on their college or career-seeking opportunities

Do you ever get asked: “How many Twitter followers you have? How many people you're connected with on LinkedIn? How many ‘Page Likes’ do you have on your Facebook page?” Those questions drive me nuts.…

Growing up, I wanted to be the next Diane Sawyer on CBS TV’s ’60 Minutes’ news program. While that never happened. I did come close. Sort of. During college in the late ‘80s, I was accepted as a production…

When a popular social media platform, such as LinkedIn or Facebook, undergoes a huge interface revamp, I think of it like a home renovation. Sure, you may need to knock down a few walls, rip up carpet,…

A deer appeared in my back yard today as I was taking some photos of the dusting of snow on some trees in my side yard. I heard a faint noise and when I looked to my left, a doe was peeking up at me from…

Do you ever experience a recurring bad dream? One that might be filled with anxiety and fear? I attended a writing workshop recently, which focused on a dream (good or bad) that we would analyze and then…

Everyone’s talking these days about telling their stories. You may ask yourself, “What does it all mean? How does telling my story benefit me? Do I even have a story, and do I want to share it? The answer…

Whether you’re a professional, a small business owner, or a job seeker, you need to recognize the importance of your personal brand. Your personal brand is the image you reflect, your story, your values,…

This article originally appeared in edwardsturm.com on January 25, 2016. (Revised and updated on 12/25/16 to reflect changes to LinkedIn's new user interface.) What is Personal Branding?Your Reputation is…

LinkedIn's not just for job seeking any more. A fresh, up-to-date, and compelling LinkedIn profile may help you get that apartment you want to rent, get approval for a car loan or mortgage or even distinguish…

THAT’S RIGHT, IT’S NOT ALL ABOUT YOU. The LinkedIn summary section of your LinkedIn profile should address three main points: 1) a conversational way to present who you are, 2) the ‘pain point’ your reader…

After the recognition of last week’s National Small Business Week, I dove into research on the contributions of women owned businesses to the Vermont and US economy. I also began to contemplate how women…

LinkedIn is THE place to be if you’re a professional and want to connect online with others in your industry. Sadly, it is also loaded with people claiming to be the professionals they are not. In fact,…

There are two questions I am frequently asked about LinkedIn. One, what is more valuable, endorsements or recommendations, and, second, do people really pay attention to endorsements? Endorsements vs.…

VERMONT PUBLIC RELATIONS, LINKEDIN AND PERSONAL BRANDING, OH MY!Our brand spankin’ new website is live! We’ve worked hard to get a new site ready and we’re proud to show it off. We have compelling blog…