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How New Graduates Can Jump-Start Their Job Hunt on LinkedIn

How New Graduates Can Jump-Start Their Job Hunt on LinkedIn

Jun 19, 2017
Recent high school or college graduates should be taking LinkedIn seriously and use it to get a head start on their college or career-seeking opportunities
Social Media Isn't a Numbers Game: Quality Connections Should Matter More Than Quantity

Social Media Isn't a Numbers Game: Quality Connections Should Matter More Than Quantity

Apr 21, 2017
Do you ever get asked: “How many Twitter followers you have? How many people you're connected with on LinkedIn? How many ‘Page Likes’ do you have on your Facebook page?” Those questions drive me nuts.…
Your Slice-of-Life Story Can Define Your Personal Brand

Your Slice-of-Life Story Can Define Your Personal Brand

Mar 19, 2017
Growing up, I wanted to be the next Diane Sawyer on CBS TV’s ’60 Minutes’ news program. While that never happened. I did come close. Sort of. During college in the late ‘80s, I was accepted as a production…
LinkedIn Renovation: How the New User Interface Stacks Up

LinkedIn Renovation: How the New User Interface Stacks Up

Mar 04, 2017
When a popular social media platform, such as LinkedIn or Facebook, undergoes a huge interface revamp, I think of it like a home renovation. Sure, you may need to knock down a few walls, rip up carpet,…
1 REASON YOU SHOULD READ MY STORY ABOUT A DEER

1 REASON YOU SHOULD READ MY STORY ABOUT A DEER

Nov 28, 2016
A deer appeared in my back yard today as I was taking some photos of the dusting of snow on some trees in my side yard. I heard a faint noise and when I looked to my left, a doe was peeking up at me from…
HOW A BAD DREAM HELPED MY BUSINESS

HOW A BAD DREAM HELPED MY BUSINESS

Oct 22, 2016
Do you ever experience a recurring bad dream? One that might be filled with anxiety and fear? I attended a writing workshop recently, which focused on a dream (good or bad) that we would analyze and then…
HOW TO DISCOVER THE STORY BEHIND YOUR PERSONAL BRAND

HOW TO DISCOVER THE STORY BEHIND YOUR PERSONAL BRAND

Oct 15, 2016
Everyone’s talking these days about telling their stories. You may ask yourself, “What does it all mean? How does telling my story benefit me? Do I even have a story, and do I want to share it? The answer…
HOW TO USE LINKEDIN TO DEVELOP YOUR PERSONAL BRAND

HOW TO USE LINKEDIN TO DEVELOP YOUR PERSONAL BRAND

Aug 22, 2016
Whether you’re a professional, a small business owner, or a job seeker, you need to recognize the importance of your personal brand. Your personal brand is the image you reflect, your story, your values,…
Basics of LinkedIn

Basics of LinkedIn

Apr 12, 2016
This article originally appeared in edwardsturm.com on January 25, 2016. (Revised and updated on 12/25/16 to reflect changes to LinkedIn's new user interface.) What is Personal Branding?Your Reputation is…
5 Unheard-Of Reasons to Have a LinkedIn Profile

5 Unheard-Of Reasons to Have a LinkedIn Profile

Feb 11, 2016
LinkedIn's not just for job seeking any more. A fresh, up-to-date, and compelling LinkedIn profile may help you get that apartment you want to rent, get approval for a car loan or mortgage or even distinguish…
1 TIP FOR A STRONGER LINKEDIN PROFILE: A SUMMARY THAT’S NOT ALL ABOUT YOU

1 TIP FOR A STRONGER LINKEDIN PROFILE: A SUMMARY THAT’S NOT ALL ABOUT YOU

Oct 09, 2015
THAT’S RIGHT, IT’S NOT ALL ABOUT YOU. The LinkedIn summary section of your LinkedIn profile should address three main points: 1) a conversational way to present who you are, 2) the ‘pain point’ your reader…
(WOMEN IN) SMALL BUSINESS WEEK 2015

(WOMEN IN) SMALL BUSINESS WEEK 2015

Jun 09, 2015
After the recognition of last week’s National Small Business Week, I dove into research on the contributions of women owned businesses to the Vermont and US economy. I also began to contemplate how women…
HOW TO SPOT A FAKE LINKEDIN PROFILE

HOW TO SPOT A FAKE LINKEDIN PROFILE

Jan 28, 2015
LinkedIn is THE place to be if you’re a professional and want to connect online with others in your industry. Sadly, it is also loaded with people claiming to be the professionals they are not. In fact,…
LinkedIn Endorsements: Are They Valuable?

LinkedIn Endorsements: Are They Valuable?

Nov 14, 2014
There are two questions I am frequently asked about LinkedIn. One, what is more valuable, endorsements or recommendations, and, second, do people really pay attention to endorsements? Endorsements vs.…

HELLO WORLD!

Sep 09, 2014
VERMONT PUBLIC RELATIONS, LINKEDIN AND PERSONAL BRANDING, OH MY!Our brand spankin’ new website is live! We’ve worked hard to get a new site ready and we’re proud to show it off. We have compelling blog…